Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
By Andrea Kates.
Description
THE NEXT BIG THING IN BUSINESS INNOVATION―FROM THE NEXT GENERATION’S BRAND WHISPERER What can an oil company (Pennzoil) learn from a great place to hang out (Starbucks) to create a new customer experience (Jiffy Lube)? If you’re a manager, an executive, or an entrepreneur, you understand that your business is unique, with its own challenges and rewards. But thanks to the new science of the Business Genome® process, you’ll be surprised to see how many businesses share a similar “genetic” structure. And by understanding what works and what doesn’t for y...
ISBN(s)
0071778527, 9780071778527
